Search results for " value co-creation"
showing 6 items of 6 documents
Innovation and Entrepreneurial Ecosystems: Structure, Boundaries, and Dynamics
2019
Recognizing the broader dimensions of entrepreneurial and innovation activities, holistic and inclusive networked approaches pave the way to co-creation activities that are essential for achieving sustainability in food systems. Recent studies have started to deepen what are the critical enablers for creating thriving entrepreneurial and innovation ecosystems. Networks that include firms, institutions, and several other relevant stakeholders in knowledge spillovers enable to produce more social and economic value through co-creation processes. However, due to the unique complexity within ecosystems, there is no standardized framework or strategy to develop entrepreneurial or innovation ecos…
Toward Value Co-Creation: Increasing Women’s Presence in Management Positions through Competition against a Set Target
2017
Despite empirical evidence that women’s presence in management positions is a source of value co-creation for firms, these positions are still male-dominated. Some evidence from experimental economics suggests that one reason for this imbalance is that women shy away from competition. However, most of these studies have focused on competition systems that pit individuals against each other. We present an economic laboratory experiment that compares competition against others with competition against a set target. The crucial difference is that whereas the former involves competing against opponents, the latter does not. Our results show that significantly more women are willing to compete a…
Sustainable Value Co-Production and Co-Creation in Virtual Reality: An Exploratory Research on Business-to-Business Interactions
2022
The objective of this study is to identify the environment for business interactions in virtual reality in the value co-production and co-creation process and to understand how such an environment enables the sustainable development of co-creational activities. This paper takes the concepts of value co-production and co-creation and presence and the Actors, Resources, and Activities Model as conceptual references for the exploration of interactions in virtual reality. Using ten in-depth interviews with senior managers, this paper takes an exploratory case analysis perspective. Results show how the sense of presence—level of immersion to which a medium that produces seemingly accurate repres…
Creating Shared Value: Exploration in an Entrepreneurial Ecosystem
2022
The effects of companies on society and the practices of Corporate Social Responsibility have been the source of interest for many research studies. Questions concerning the traditional model resulted in Porter and Kramer developing the concept of Creating Shared Value, an approach where companies consider the value of society and the environment in their business models, creating value for all stakeholders. We take the issue of shared value creation in an entrepreneurial ecosystem to determine how clustered companies understand and create shared value, identifying its antecedents and consequences. Using a single case study, we were able to identify that the entrepreneurial ecosystem become…
THE IMPORTANCE OF ESTABLISHING CUSTOMER EXPERIENCES
2012
Recently, companies have apprehended the fact that customers want more than merely products or services and have proceeded in providing value creation through customer experiences. Experience marketing has emphasized the need to stimulate, entertain and affect consumers at an emotional level in order to create the premises for an experience in consumption. The repercussions for the experience marketing approach can range from brand advocacy, word-of-mouth, to loyalty and motivation to buy such an experience. Therefore, companies need to manage these experiences and pay attention to the moments of truth the customer has with the organization in question.
Value Co-creation for Smart Villages: The Institutionalization of Regional Service Ecosystems
2020
Building a versatile portfolio of public and private digital-enabled services is vital in rural and sparsely populated regions, where traditional market mechanisms alone cannot guarantee the availability of essential services. However, contemporary services tend to build on prevalent institutions, often governed by decisions based on market mechanisms, such as economies of scale – service-by-service and village-by-village. A shift is suggested towards networks of smart villages co-creating value as regional service ecosystems. We draw from institutional theory and employ the Service-dominant logic (SDL) framework in investigating value co-creation in rural villages in Sweden. Analyzing 53 l…